The fact is there are now over 1 billion active users of Gmail, which is a free email platform developed and owned by Google. And through this online ‘Big Fish’ email platform, there is a massive opportunity for all types of local businesses to effectively advertise their services.
As a local business owner, you are probably looking for proven, tried and tested ways to maximise your revenue from your advertising efforts. And you may have heard all this buzz about how businesses are killing it with ‘retargeting’ strategy. But maybe you are not exactly sure about what is ‘retargeting’ and why you must use it in your ad campaigns.
Adwords Express offers the easiest route to advertise on Google. It simply enables you to quickly and automatically acquire highly targeted local customers. And at the time of writing this post, it’s relatively new on the market as a Google advertising program specifically to benefit local businesses. Continue reading
There is no doubt that running a local ppc advertising program for your business can be successful if properly set up. Unfortunately, there are many marketers online that end up in the ppc advertising graveyard for making costly mistakes in setting up a campaign. And if you want real success with this marketing method, here are some of the most common blunders you need to avoid: Continue reading
Are you looking to set up Google Adwords ppc account for your local business? Then the purpose of this post is to outline simple steps on how to quickly create an account for a ppc advertising campaign. Continue reading