In more detail, what are Gmail Ads?

Gmail Ads are interactive adverts also known as (Gmail Sponsored Promotions). In other words, businesses are able to ethically display their adverts inside the ‘promotions tab’ of many active Gmail users’ email inbox.

Setting up Gmail Ads is done via your Google Advertising account. If you don’t already have an account, sign up and login through the link here.

When a prospective customer sees your Gmail Ad displayed in the (promotions tab) of their Gmail inbox, it would first appear collapsed and then expand the same way as any email does after being clicked on. And here is an example…

You will only be charged a single time, for the click that expands your Ad in the first place. Your advert can for instance include website links, embedded forms, images or videos relevant to what you are offering. And here are some major benefits of running Gmail Ads…

They Provide More Customers Fast

Gmail Ads start bringing in customers in 48 hours or less, assuming your Ad campaign is set up and activated properly. The point is a lot of your prospects are using Gmail, which allows you to ethically and prominently put your offers right in front of them and quickly be generating customers.

Gmail Ads Attract Quality Leads

You can use ‘Display Targeting Options’ via your Google Advertising account to match your offers with the right audiences such as audience keywords, automated targeting, demographics and in-market (ready to buy) audiences.

They Are Highly Mobile Friendly

As you are probably aware, a high percentage of online traffic or visitors now come from mobile devices. Gmail Ads not only look great on desktop computers, but they are also well optimised for mobile users. This would therefore help you to maximise conversions on your advertising.

Gmail Ads Can Provide Referrals

A ton of people that expand your Ad from their Gmail inbox can of course get in touch with you themselves. But they can also forward your expanded Ad (as an email message) to other people they know. This gives your advert more exposure for free and brings you referrals as a result.

You Connect With People Personally

Gmail Ads help you to connect with potential customers in a more personal format, unlike many other forms of advertising media out there that produce generic Ads. The bottom line is, the more personal your Ad appears to your prospects, the much more likely they would use your service.

You Generate Very High ROI

When running PPC (Pay Per Click) advertising campaigns through Facebook or via the traditional Google Ads search engine result pages, they are much more expensive nowadays than before. Besides, most PPC Ads can be costly, particularly because of too much competition. But Gmail Ads are currently far cheaper to run, and due to their very low cost, your ROI (Return On Investment) would be so much better.

My Last Words…

As mentioned earlier, you can set up Gmail Ads campaign from your existing Google Advertising account or sign up for an account if you don’t already have one.

If you prefer not to run Gmail Ads yourself for your own local business, we can do this on your behalf. Please feel free to contact us if you have any queries or need our help. If you would also like to further grow your business and maximise your revenue with Retargeting Ads Strategy, you can find out more about it from the link here. All the best!

The post What are Gmail Ads and Major Benefits of Using Them as a Business Strategy? appeared first on Market Business Online.

Retargeting (also known as remarketing) is a way of repeatedly connecting with your website visitors who exit your site without making a purchase or enquiry. For example, people that have already seen your advert and then visited your website without taking a purchasing action will afterwards be automatically reminded of your offer…

The more your prospective customers are automatically followed up online with your offer (which they have seen already), the better your conversions.

Furthermore, Why Use Retargeting Ads Strategy?

Here are very good reasons why you should apply retargeting in your ad campaigns:

Achieve More Sales

This is probably the main reason why as a local business owner you should choose to try retargeting ads. Think about it. When you advertise, there are people that have shown interest in your offer but maybe do not know much about your business and therefore they are not converted into sales. So, when you use retargeting ads to entice these people, not only are you trying to increase revenue, but the chances of increasing that revenue are even better. These are after all, prospective customers that have already taken the time to visit your website, so they are even more likely to take the plunge and actually buy into your offer.

Generate More Leads

When it comes to marketing a business, most of us know what it’s like to cold call someone. It can feel hopeless and as though it’s not going to get the desired results. But retargeting is different. Using retargeting ads isn’t cold-calling. It’s like contacting someone that actually contacted you first. And when that is the situation, you are much more likely to make the sale because they have already expressed interest in what you are offering. That’s a vital reason to start using retargeting ads strategy to maximise results.

Increase Brand Awareness

This benefit is one that’s usually listed as a benefit of advertising, no matter what the form. But it’s even more true in terms of retargeting ads. Studies have shown that it takes seven impressions, or seven times a customer has heard about you or seen your name before they convert into an actual customer. But retargeting ads can drastically reduce that time frame. With these ads, the odds are better that when a customer needs a product or service, they will at first think of you. Not only have they already visited your website, but they have also seen an ad for your product or service after visiting. That increases brand awareness, and that means more profit for your business.

Acquire Some Insights

One of the lesser-known benefits of retargeting ads is that it enables you to understand where customers go after they leave your site. Imagine acquiring the most hits from retargeting in connection with Facebook ads. Your customers are likely going there after leaving your site. Imagine capturing leads from retargeting ads on the Google network after they have left your site. That’s also where your customers are. Retargeting lets you achieve this in a way that regular advertising just cannot do.

Advertise Affordably

Advertising online is not all that expensive. But you can make it even cheaper by using retargeting strategy over other types of online marketing. When you broadcast an ad out there, you are hoping that someone is going to grab hold of it and listen to its message and you could be spending advertising money advertising to people that are not just going to listen to the message. But when you use retargeting ads strategy, you have a much better chance that the money invested in advertising is going to be put to work for you to the maximum because this is repeatedly targeting people that have already seen and shown an interest in what you are providing.

Conclusion – Setting Up Retargeting Ad

You now see why applying retargeting strategy in relation to online advertising campaigns is absolutely crucial. When it comes down to maximising return on investment, this really provides a great opportunity to do so.

You can set this up yourself if you do online advertising through ad campaign platforms (like Google, Facebook, Bing etc), as they provide the facility to perform this task. You simply log into your Ad Management platform and generate a tracking code for your advert. Then paste the tracking code on your website to activate a retargeting ad campaign.

Once a retargeting campaign is activated, prospects seeing your advert and landing on your website will automatically be tracked. Your offer will then automatically be re-displayed to the people who have previously viewed it or visited your website expressing their interest. Feel free to contact us with any questions about this. In addition, if you would really like to quickly get customers with powerful results-driven Online Press Releases, then link to our blog post here. Best wishes!

The post Why Using Retargeting Strategy in Your Ad Campaigns is Very Important appeared first on Market Business Online.

So, how can Google Adwords Express work for your business?

Let’s assume you own a ‘Gym’ located in the area called ‘Clapham’.  When people search online for your industry and area (e.g. Gym Clapham), a copy of your advert will then show up.  Your ad will for instance appear at the top of Google local search result page, as shown below:

Note: To enlarge the following image, click on it.

Google Adwords Express displays a ‘blue pin’ symbol next to the advert of any participating business. The blue pin will also appear on Google Map as described above. This makes an ad stand out from the competition and much more easily identified by targeted prospective customers.   And you know what else?

Management of your campaign is ‘automatically’ done for you once it’s been set up.  This absolutely saves you time to perhaps focus more on other aspects of your business.

You simply set a maximum budget per month and the system won’t go beyond your spend limit. Putting you in total control. And just like the traditional Adwords for Local PPC, Google Adwords Express is risk-free.  As you pay nothing unless people click on your ads.

However, there is bad news!  Adwords Express is not available in many countries at the time of writing this post.  It’s fairly new on the market as I mentioned earlier.  Currently only available in the  US, UK, France and Germany.  But according to Google it will be introduced in other countries in due course. The fact that the program has not been around for long, a very cautious but steady approach is required.   Providing it’s available where you are……

Here are 5 easy steps to launch your campaign via Google Places.

Step 1  – Set up your Google Places business page (If you don’t have one already).  Assuming you have a business page, go to www.google.com/places and login.

Step 2 – Once you’ve fully logged into your Google Places admin area, click on ‘Create Adwords Express Ad’.

Step 3 – Then enter your ad details for Category, Headline and Description.  (Google will automatically match your chosen ‘Category’ with relevant keywords or search phrases).

Note: As you enter your ad details, it’s being automatically created on the right side of the screen. You’ll see the complete ad copy once you’ve finished filling in the ad form…..

Step 4 – Tick the box where you want to direct visitors who click your ad.  Select either your ‘Website, Place Page or Google+ Page’.  Then choose your budget for your ad.

Note: To maximise ROI (Return On Investment), choose carefully from step 4 above. It’s best to direct prospects to a web page that’s highly relevant to your advert.  This also means linking visitors to a page that converts well. By the way, you can track/monitor the performance of your linking web page, keywords and advertising campaigns using Google Analytics tracking tool.

Step 5 –  Once you’ve selected your budget, click ‘Save and Continue’. Then complete your billing profile and order form.

That’s simply how to quickly launch Google Adwords Express (via Google Places) for potentially a very profitable future.  And providing the ad program is available in your area, then give it a try.  You can cautiously start your campaign on a small scale and then go from there.  Any thoughts or ideas on the topic?  We welcome your valuable comment.

The post 5 Quick Steps To Activate Google Adwords Express appeared first on Market Business Online.

Not Tracking Campaigns: Failure to track results of your local ppc campaign is certainly a costly clanger  to avoid.  PPC is not just about getting started and expecting  things to run smoothly without tweaking.   For you to ensure that your investment is not going to waste, you need to regularly keep an eye on the results you get from your campaigns. Google Analytics is a popular tracking tool to use. This way you can accurately discover what’s working or not and gauge your return on investment (ROI) accordingly.

Tracking your ppc campaigns certainly keeps you in financial control

Not Being Authentic: For your local ppc advertising program, also make your ads unique and original.  Although I’m stating the obvious here. But not being authentic makes your ads less effective because you simply won’t stand out from the crowd.  This is certainly a major slip up by many online marketers. And as more businesses nowadays join the internet marketing bandwagon, making your ads different from others is even more important than ever.  I know it sounds easier said than done. But you can look at the pay per click ads that feature regularly and successfully in your niche, then create a unique version for your own campaign.  You simply need to tell your target audience why they should buy into you rather than your competition.

Not  Researching Keywords: Failure to do proper keyword research is undoubtedly the most common mistake amongst online marketers.  By not using targeted keywords for your local ppc campaign, the right potential customers will hardly find you online.   You could end up spending a fortune targeting people to your website with little or no interest in your offers.  You can easily save yourself unnecessary hardship by thoroughly doing your keyword research before investing your money.

Not Linking To Relevant Landing Page: Being able to generate quality PPC traffic is important. But linking your PPC traffic to a highly relevant landing page on your website is also crucial. Why? Because otherwise you’ll quickly turn off the interest of potential customers and get very low conversion rates. When people click the link inside your advert, they expect to be sent to a relevant landing page. So, give people exactly what they want and your business online will greatly benefit in return.

Not Adding a Phone Number: For local PPC campaign via the search engines (like Google Adwords), put your phone number inside your ad copy. Otherwise you can lose a ton of business. You see, there are people on the move that will find your ad copy on their smartphones. By including your phone number, it will appear with a ‘Click to Call’ feature on a smartphone. This encourages calls to your business and makes it very convenient, quick and easy for mobile users to call you. Alongside your phone number, you should of course always include a link to a high converting landing page to help you capture more paying customers.

By avoiding these common blunders, you can acquire high quality local ppc traffic and customers to boost your business.  Your comment regarding this post would of course be welcomed.

The post Common Local PPC Advertising Blunders To Avoid appeared first on Market Business Online.

And if you are not already aware, I also wrote a previous article on How To Reduce Pay Per Click Rates  So, check this previous article out as well.

Now, let me run through the easy process of creating a Google adwords ppc account:

1. Firstly, visit this website:  adwords.google.com.

2. As soon as you get to the account setup page, select the Standard Edition and click on the ‘next’ button to continue.

3.  You must now select the appropriate language for your Google Adwords ppc target audience. And as a local business owner, also select options relating to your local territory or location.  Then click the ‘continue’ button.

4. The next step is to produce your ad copy.  Make sure your ad title includes keywords relevant to your target market. And also ensure your ad description (not more than 25 characters long) is captivating to your audience to make them want to click your link and visit your site.  Then click ‘continue’ for the next step.

5. You now have to enter your chosen keywords in the box provided.  Put in as many relevant keywords as possible relating to your target market. The more related keywords, the more ppc traffic you can potentially generate.  Any suggested keywords by Google during this process can also be selected, providing they are relevant to your campaign. Then click ‘continue’ once you’ve entered all your keywords.

6. You now have to select the ideal currency to fund your Adwords campaign.  Set your daily financial budget.   This is how much you are prepared to pay on your ads each day and once your budget for a day reaches it’s maximum, your ads won’t be shown until the next day.

7. Once you’ve entered your maximum daily budget amount, you now have to include your maximum Cost Per Click (CPC).  This is the maximum amount of money you want to spend every time an online visitor clicks on your ad.  When you’ve made your choice, then select  ‘continue’ to carry out the final instructions to complete and activate your Google Adwords ppc account.

The fact is Google PPC Advertising is certainly a highly valuable and cost-effective way to quickly generate qualified leads or customers to your business.  So, the advice is to get your campaign up and running. All the best!

The post Easy Steps To Create Google Adwords PPC Account appeared first on Market Business Online.

But before I go any further, what exactly is Google Adwords?   

This is the pay per click (ppc) advertising program run by Google.  And it offers a great way to grow your own local business if set up properly.  The way it works, you place small classified adverts with Google.   Your ads will then appear either at the very top or by the right hand side of their search result page.

Your adverts are triggered to be seen by visitors searching for the specific keywords that you choose for your ads campaign.   “keywords” are simply the words people will type into their internet browser to search for information.  However, you won’t pay for your ads unless a visitor clicks the link in your advert and visits your website.  In other words….no clicks, no charge.  And the good thing is if a person visits your site and becomes your customer, it helps your business to grow.  Although, your google pay per click advertising costs for your campaign will vary, depending on your chosen keywords.

Let me give an example of precisely the way it works….

Assuming a person runs a “Hairdresser” business in the local area “Romford”.   They could set up a Google Adwords advertising account so that every time someone types in “Hairdresser Romford”,  their advert shows up on the right hand side of Google page.  The ad could look something like this:

Hairdresser Romford
We cut mens and women’s hair
20% off first haircut with us

Let’s say someone clicks on the above advert, they are then taken to the business web site.   The above is just a typical example of a “ppc” ads campaign.  And you can use the same kind of approach to set up your own local business ads campaign.

So, how can you lower your pay per click costs….for your ads campaign?

You have to choose the most relevant keywords for your business.   The more relevant keywords you go for, the lower your advertising costs.  And you have to bid for your selected keywords with Google.  And once your bidding rate gets approved, your advert can then be placed on their website for exposure.  Just like the screen example below….

You can choose dozens of relevant keywords that you want for your advert.  Once again, let’s use the example of a “Hairdresser” based in “Romford”.   We could choose relevant keywords such as:

Hairdressers In Romford

Romford Hairdressers

Hairdressers Romford

Women’s Hairdressers Romford

Men’s Barbers Romford

The crucial thing here is to have a different advert for every relevant keyword. Take a look at the sample adverts below, again based on using the area “Romford” as an example.

(A) Keyword: Hairdressers In Romford

Hairdressers In Romford
We cut mens and womens hair
20% off first haircut with us

(B) Keyword: Romford Hairdressers

Romford Hairdressers
We cut mens and womens hair
first haircut, 20% off

Remember, the above are just typical examples of adverts.   And you can use the same principle to set up an ads campaign for your own local business.

The above example also shows that we are matching a keyword we are bidding on with an advert that matches that keyword.  By doing this, you are showing Google that you are relevant to what the person searching Google has looked for and they will reward you with lower pay per click rates.  Isn’t that great?

Want to reduce your costs even more?

Send people who click on one of your adverts to a web page on your site that is directly relevant to the advert.  For instance, assuming someone searches for “Personal Trainer” in the area “Romford”. And you happen to be a Personal Trainer in Romford, you might set up an ad that says:

Personal Trainer  Romford
Get in the best shape of your
life.  Free First Session

If someone clicks on that ad, they are taken to a web page that contains that specific keyword “Personal Trainer Romford” a few times. (along with your prices and contact details of course).  As a result, you’ll certainly lower your ad costs. Google will absolutely reward you for more relevance.

The key is to match up the chosen keyword with an advert consisting of that keyword.  And if you send people who click on that ad to a specific web page that contains that same keyword, you will dramatically reduce your pay per click rates.  Google will simply rank you higher in the ppc listings for being the most relevant.  And that means you can generate more customers and dominate your competition.

To market business online, Google Adwords PPC program is highly regarded as one of the most popular and productive means of advertising.  I hope you find this post beneficial. Here is More Information On PPC which is indeed very valuable. Have a look at it, take care!

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