For every local business that exists out there, ranking in the 3-Pack of Google Maps is absolutely great news. This is something that very obviously showcases a list of the top three local businesses from Google search results relating to specific keyword search phrases. Here are five main beneficial reasons to be in the 3-Pack listings.
The fact is people turn to Google for everything these days. It’s been the number one search engine since the early 2000s. Today, over 15 years later, it still remains the top place people go when they are searching for a product, service, company or just information in general. So, any local businesses that are not highly ranked in the Maps local listings are really missing out on a great deal of opportunity.
Let’s now go through the five main beneficial reasons why (as a local business) you should be in the 3-Pack listings of Google Maps:
Gain more business exposure
Customers see businesses in the 3-Pack first and are more likely to click on the link for those businesses. Studies have shown the click-through rate is higher for businesses in the 3-Pack. Businesses in this boxed-off area will increase their bottom line more as a result.
Customers Come to You
The Google 3-Pack is all about local businesses and local results. As such, local business owners have the most to gain. The 3-Pack is designed to return local search results from specific keyword search phrases to local users. That means that you’ll get more local traffic online and more local foot traffic. And more phone calls!
Boosts customer engagement
Any time that you can communicate with your customers, it’s a good thing. The Google 3-Pack provides many ways they can communicate with you. They can leave a review, call your business or go to your website. All of this opens the line of communication, which is good for business.
Makes it easy for customers
It even offers a complete overview of your business in one click. Customers can see at a glance that you can help them, which easily connects them to your business, making a purchase to happen more quickly. Customers like it too and so, often choose the results shown in the Pack.
Provides Increased revenue
Most importantly, all of these benefits of course boil down to one main benefit: being in the Google 3-Pack brings in more revenue into your business. With increased exposure, increased local traffic, more communication and information at a glance, your company will make more money if it’s in the 3-Pack.
Conclusion
As you can now see, getting into the 3-Pack listings of Google Maps is highly valuable. And the more relevant keyword search phrases your local business ranks for in those top three positions of the Pack, the more you gain all the above-mentioned benefits. To find out about the online services that we are providing to help local businesses grow, visit our Online Marketing Services website via the link here.
