(1) Google Adwords Keyword Tool

One great keyword research tool for SEO is Google Keyword Tool.  And it’s free to use. By visiting this site, you can first select your country location and preferred language.  You can then research on keywords or phrases relating to your local business and what your potential customers are searching for online.

For example, a Plumber based in a local area called Ealing can research on keywords such as “Plumber in Ealing”. The Google research results will then appear in columns. The results will confirm…….

(A) whether potential customers are searching for those keywords (Plumber in Ealing) in the search engines

(B) the amount of monthly searches (if any) for the same keywords

(C) the gauge of competition by other businesses for the same keywords

(D) 100 extra keyword ideas relating to “Plumber in Ealing”.

When using keyword research tools, the advice is to select phrases that have low competition and a good level of local monthly searches by potential customers.

Mainly target phrases relating to your own local area and the nature of your business.

Gather as many relevant keywords as possible when doing your research.  And dig deeper to discover sub-keywords around your main selections. Then optimise them all to generate free traffic from the search engines.  That means regularly include your chosen keywords or phrases  (to read naturally) within related site content, blog posts, articles and so on for SEO purpose.

(2) Wordtracker Keyword Tool

Another valuable keyword research tool is Wordtracker. This gives you detailed and comprehensive research information. It’s also ideal if you are looking to add a region to a local SEO campaign. So, click the above link for further information.

Hope you find these keyword research tools valuable and start applying them to your search engine optimisation campaign. It will be worth it in the long run and feel free to leave a comment.

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