The fact is there are now over 1 billion active users of Gmail, which is a free email platform developed and owned by Google. And through this online ‘Big Fish’ email platform, there is a massive opportunity for all types of local businesses to effectively advertise their services.
In more detail, what are Gmail Ads?
Gmail Ads are interactive adverts also known as (Gmail Sponsored Promotions). In other words, businesses are able to ethically display their adverts inside the ‘promotions tab’ of many active Gmail users’ email inbox.
Setting up Gmail Ads is done via your Google Advertising account. If you don’t already have an account, sign up and login through the link here.
When a prospective customer sees your Gmail Ad displayed in the (promotions tab) of their Gmail inbox, it would first appear collapsed and then expand the same way as any email does after being clicked on. And here is an example…
You will only be charged a single time, for the click that expands your Ad in the first place. Your advert can for instance include website links, embedded forms, images or videos relevant to what you are offering. And here are some major benefits of running Gmail Ads…
They Provide More Customers Fast
Gmail Ads start bringing in customers in 48 hours or less, assuming your Ad campaign is set up and activated properly. The point is a lot of your prospects are using Gmail, which allows you to ethically and prominently put your offers right in front of them and quickly be generating customers.
Gmail Ads Attract Quality Leads
You can use ‘Display Targeting Options’ via your Google Advertising account to match your offers with the right audiences such as audience keywords, automated targeting, demographics and in-market (ready to buy) audiences.
They Are Highly Mobile Friendly
As you are probably aware, a high percentage of online traffic or visitors now come from mobile devices. Gmail Ads not only look great on desktop computers, but they are also well optimised for mobile users. This would therefore help you to maximise conversions on your advertising.
Gmail Ads Can Provide Referrals
A ton of people that expand your Ad from their Gmail inbox can of course get in touch with you themselves. But they can also forward your expanded Ad (as an email message) to other people they know. This gives your advert more exposure for free and brings you referrals as a result.
You Connect With People Personally
Gmail Ads help you to connect with potential customers in a more personal format, unlike many other forms of advertising media out there that produce generic Ads. The bottom line is, the more personal your Ad appears to your prospects, the much more likely they would use your service.
You Generate Very High ROI
When running PPC (Pay Per Click) advertising campaigns through Facebook or via the traditional Google Ads search engine result pages, they are much more expensive nowadays than before. Besides, most PPC Ads can be costly, particularly because of too much competition. But Gmail Ads are currently far cheaper to run, and due to their very low cost, your ROI (Return On Investment) would be so much better.
My Last Words…
As mentioned earlier, you can set up Gmail Ads campaign from your existing Google Advertising account or sign up for an account if you don’t already have one.
If you prefer not to run Gmail Ads yourself for your own local business, we can do this on your behalf. Please feel free to contact us if you have any queries or need our help. If you would also like to further grow your business and maximise your revenue with Retargeting Ads Strategy, you can find out more about it from the link here. All the best!